Showing posts with label online selling. Show all posts
Showing posts with label online selling. Show all posts

Saturday, October 6, 2012

A handmade christmas part 1

So in an effort to buy every single gift for christmas handmade or making it ourselves (ok I may buy a video game for my son) I decided to share my purchases.

I instantly fell in love with Mountain Scentaments on www.craftcafe.co. Her soaps stood out to me and than I saw MAN FRIENDLY felted soap. Having a dad who treats his body like a 5 yr old on summer vacation at the dump I thought this would be perfect for him. Half soap, Half wash cloth. They smell amazing and they are HUGE!!! Well worth the 8$ paid per bar! they arrived fast, well labeled and I am thrilled!!!




I picked this fishing one in irish tweed





And this one in Winter pear 





Now I havn't used them but if the quality and care shown in the item and packaging reflects the soap i know the receivers are in for a treat (i may give one to hubby)

This is one of those shops that I want to go back and shop in....i'd be curious to see what's new. The shop owner is a delight and conversations were replied to promptly.

I strongly urge you to try this shop. 

Friday, September 21, 2012

The design Gods sent me an angel - Beepart

Part of having an ADHD 5 yr old is the constant change. It's like our entire life should be made of repositionable vinyl.

We talked about his love of fishing and the Octonauts and decided to do an under the sea theme. He went away with dad for the weekend and I got started!

I am a sucker for shopping handmade, and local, ran a search, and came up with Beepart on etsy. The designs seemed to be perfect. The owner Neil is very convo friendly, patient and worked with me as I had a budget. We changed the sizes from what was listed which was nice. I didn't have to lose any of the elements, just adjust the size.




In the time it took to get here (within days) I painted the remainder of the wall (his room was half blue and half green) blue. With out taupe rug it was already looking like a sandy ocean theme. Forgive me as it was not until after I painted that I thought I should have taken a before picture of his room. Mom has ADHD too. There were so many colors to pick from but I finally settled on lime green,bright orange. and dark grey.

 






Now before anyone says "how hard can it be to apply a decal to a wall....let me tell you it can be really hard. BUT if you follow Neil's rules that he includes it's FAR ore pleasant (i found this out after trying to apply one decal sans directions)




While I waited for the paint to dry I happened to find this set at sears. I didn't by the fancy cushion....just the bedding....it was on sale for 70$ plus I had a 10$ gift card and a 10% coupon NICE


His old set was street signs and those babyish construction vehicles in light colors and rounded corners.

Neil's shop Beepart is available here ----> BEEPART SHOP




SO after a few hours and only a tiny credit card (my fault) The end result was the happiest boy under the sea! 
please not the sports theme bed set was bought by daddy 6 months before our son was born......and of course, he has NO interest in sports.



 
                                         


Beepart on ETSY
Ps I forgot to mention. All the green bubbles and shells were included free as part of the sheet. I would without a doubt shop here again, and you should too.


Monday, January 30, 2012

Pricing for small companies

I recently found this article and thought I would share it since we are all worried about pricing.


The pricing strategy of your small business can ultimately determine your fate. Small business owners can ensure profitability and longevity by paying close attention to their pricing strategy.
Commonly, in business plans I've reviewed, the pricing strategy has been to be the lowest price provider in the market. This approach comes from taking a quick view of competitors and assuming you can win business by having the lowest price.
Lowest Pricing Does Not Win

Having the lowest price is not a strong position for small business. Larger competitors with deep pockets and the ability to have lower operating costs will destroy any small business trying to compete on price alone. Avoiding the low price strategy starts with looking at the demand in the market by examining three factors:
 
1. Competitive Analysis: Don't just look at your competitor's pricing. Look at the whole package they offer. Are they serving price-conscious consumers or the affluent group? What are the value-added services if any?
 
2. Ceiling Price: The ceiling price is the highest price the market will bear. Survey experts and customers to determine pricing limits. The highest price in the market may not be the ceiling price.
 
3. Price Elasticity: If the demand for your product or service is less elastic, you can then have a higher ceiling on prices. Low elastic demand depends on limited competitors, buyer's perception of quality, and consumers not habituated to looking for the lowest price in your industry.
Once you understand the demand structure in your industry, review your costs and profit goals as set in your business plan or financials. The low price strategy is best avoided by small business but there are conditions such as a price war that can drag a company into the lowest price battle.
 
Avoiding a Price War
A price war can wreck havoc in any industry and leave many businesses, out of business. In the early 90's, I observed the competitive exercise equipment market enter a price war in a large city market. Profits were plentiful but a price war took the gross margins from 42% to 12%. In less than 18 months, over 60% of the retailers were out of business while my division went national. Take these tips to evade a deadly price war:
Enhance Exclusivity: Products or services that are exclusive to your business provide protection from falling prices.

  • Drop High Maintenance Goods: There may be products or services in your business that have high customer service and maintenance costs. Drop the unprofitable lines and find out what customers don't want.

  • Value-added: Find value your business can add to stand out in the marketplace. Be the most unique business in the category.

  • Branding: Develop your brand name in the market. Brand name businesses can always stand strong in a price war. Leave the price-cutting and price wars to big business. Small businesses with solid pricing strategies can escape a price war and low price position. Carefully, consider your price decisions. Your business depends on it.







  • I found this article BRILLANT  often we lower our prices too much. Although we all KNOW that price doesn't always reflect quality....our society has brainwashed us to believe the more something costs the better it is... Just something to think about the next time you think being cheaper than so and so's store.....you may be hurting yourself.